What makes people trust me?

By Rick James

People follow leaders they trust. I believe that trust is the most valuable, but fragile, asset of any leader. But what does it actually mean and how do we build trust? Most researchers on trust emphasise that we trust people who we think are:

  • Competent – they are good at what they do
  • On our side – they support us and want the best for us. They are not ego-driven. It is not all about them.
  • Full of integrity – their actions match their words. They are honest and admit when things go wrong.

It is fairly simple to know what makes people trust us. It is fairly difficult to put into practice!

This week with the teams I work in, what can I do to:

  • Improve my competence, knowledge and skills?
  • Show people that I am on their side?
  • Demonstrate my integrity and honesty?

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